Business Administration 2257 Study Guide - Midterm Guide: Linkedin

• School: Western University
• Department: Business Administration
• Course: Business Administration 2257
• Professor: Ian Dunn

Document Summary

To the 9s will target 20-45 year old men of a higher income bracket. Facebook groups and the shareholders" linkedin accounts, and received 612 responses. The results revealed that females were not inclined to rely on an outsider"s opinion on style and clothing. Men, however, showed greater inclination, with 59% of the 406 male respondents responding with a definite interest in this service. This makes men the ideal customer for personal image consulting, and an opportunity to expand past the current women"s industry. Two factors that affect the demand for men"s clothing and image consulting are disposable income and fashion trends. (http://clients1. ibisworld. com/reports/ca/industry/default. aspx? entid=1066) looking at disposable income, the ideal consumer to target is in the third, fourth and highest income quintile. The third and fourth income quintiles benefit from higher disposable income, leading to stronger demand. Together, they are anticipated to comprise over 40% of industry revenue in the canadian men"s fashion industry.