Business Administration 3301K Study Guide - Final Guide: Sega

• School: Western University
• Department: Business Administration
• Course: Business Administration 3301K
• Professor: John White

Document Summary

Case: nintendo - the launch of game boy color. Must determine how to differentiate the canadian launch from the corresponding us. Decide if nintendo canada will continue to host the demonstration centres establish if distributors would be interested in carrying the newly launched product set out the price (decide if it will still be more expensive in canada) Define primary target market: existing users of game boy or entice new users target market: children/teenagers/tweens/all of the above. Sampling strategy (mall tours) is the ideal marketing program to promote. Ideal to attract new users and encourage existing users to purchase a newer model as they might see their device as outdated. Technicians have expertise with the products and can encourage users to upgrade. Contributes to competitive advantage especially important considering similar products in the industry (expert can highlight benefits of this technology)