Business Administration 3301K Study Guide - Final Guide: Starbucks, Espresso, Customer Satisfaction

• School: Western University
• Department: Business Administration
• Course: Business Administration 3301K
• Professor: John White

Document Summary

Assignment questions: what factors accounted for the extraordinary success of starbucks in the early. Starbucks develop? ambiance allows people to spend time and drink coffee, socialize, relax. Starbucks is heavily concentrated in some areas and absent in others. Measuring satisfaction in a intelligently-constructed manner through secret visitors monitoring the level of service. Must focus on providing faster and more efficient service. Other competing coffee shops offer food too: how does the starbucks of 2002 differ from the starbucks of 1992? increasingly more drink varieties. People are even more familiar with the starbucks-brand. How valuable is a highly satisfied customer to starbucks? ideal customer comes on a regular basis the barristas are friendly and familiar with their typical drink order. Unsatisfied customer: 3. 9 visits/month * . 88 * 12 months = . 58. Satisfied customer: 4. 3 visits/months * . 06 * 12 months = . 50. More labour allows starbucks to sustain the continuous introduction of personally tailored drinks without worrying about additional preparation time.