Business Administration 3301K Study Guide - Final Guide: Fabric Softener, Procter & Gamble, Marketing Mix

• School: Western University
• Department: Business Administration
• Course: Business Administration 3301K
• Professor: John White

Document Summary

Case : proctor & gamble inc. : downy enviro-pak. If so, detail your pricing strategy for both retail and trade. Be prepared to discuss how the competition, target customer and external trends outside of grad schnurr"s control motivated your pricing strategy. Be prepared to discuss what analysis motivated these marketing mix decisions. Role: grad schnurr, the brand manager for downy fabric softener at p&g inc. Decision: pricing and promotional strategies regarding the launch of the new environmentally friendly fabric softener. Case notes: - international brand power, well recognized first movers advantage in health and household products substantial growth during the 1980s. Branding teams are broken down into smaller teams that work and consolidate every few weeks. Downy has a 12% share of the canadian market can help us determine reception of this launch in our country. People are sensitive to small changes customers were educated with how to use product in-store demonstrations culture variation.