Business Administration 2257 Study Guide - Final Guide: Terracycle, Spectrum Brands, Multinational Corporation
11 Apr 2014
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Decision: whether or not to pursue a product line expansion, with 2 new product formulae: african violet and orchid: develop a promotional plan for terracycle"s products, assess the need for financing (type, availability, amount) Goals & objectives: reach economies of sacle, aiding the environment, ultimate eco-capitalist corporation, managing cash flow for future sustainability, effective promotions, improve profitability. Miracle gro is the #1 product in the industry. Garden safe line is very similar to terracycle"s products. Composters share an interest in helping the environment. Who are our customers: large retailers (home depot & wal-mart) What do we know about them: have all the negotiating power, take a long time to pay, make large orders, drive prices down. Strong partnerships with large organizations (i. e. princeton, rutgers) Have been able to raise financing through equity in the past. Noble method of obtaining bottles helps build brand image. Sources: series b preferred stock, accounts payable: uses: net income, inventory, accounts receivable.
