BUSINESS 2257 Horseshoe.docx
BUSINESS 2257 Horseshoe.docx

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School
Western University
Department
Business Administration
Course
Business Administration 2257
Professor
Ian Dunn
Semester
Fall

Description
HorseshoeRole Peter Cowley GM of HorseshowDecisions 1Which adventure park proposal should be added to horseshoeIBasic and zip flyer and mountain bikingIIBasicOgoing and summer tubingIIINothing2Create a promotion planGoalsIncrease resort visits in the summer months Diverse attractions to make tourist destinationLinger LongerIncreasing value of real estate Differentiatesustainable competitive advantageIndustry AnalysisGrowth in shorthaul travel and shorter holiday breaksoResorts around the GTA are ideal to attract these short visitsTrips more frequently include children oResorts must offer activates for all age groups family friendlyDecline in ski and golf industry oversupplyoSecondary
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