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Reading Summary - A Tale of 2 Internets.docx

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Western University
Geography 3422A/B
Milford Green

A Tale of 2 Internets 3/8/2013 8:15:00 PM A Tale of 2 Internets  Thanks to technology that enables Google, Facebook and others to gather information about us and use it to tailor the user experience to our own personal tastes, habits and income the Internet has become a different place for the rich and for the poor  Silicon Valley is excellent at founding and funding companies that give you free apps and then collect and sell your data when you use  Them o The primary goal of this data collection was classic product marketing o Data collection is moving beyond strict advertising and enabling insurance, medical and other companies to benefit from analyzing your personal, highly detailed "Big Data" record without your knowledge o Based on this analysis, these companies then make decisions about you-including whether you are even worth marketing to at all  Federal regulations make it illegal to discriminate in pricing access to credit based on certain personal attributes o T
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