Kinesiology 3476F/G- Final Exam Guide - Comprehensive Notes for the exam ( 53 pages long!)
30 Nov 2017
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Using theory to frame messages to change behaviour. Is there evidence that theory-driven messages work (eg. can change lifestyle behaviour) Take a framework (protection motivation) and see how it is applied to 3 different populations. Fear appeal information is seen in drunk-driving campaigns, the goal is to jolt someone into a fear message so you don"t want to be in the same situation. The response is the cognitive mediating processes where you react to the message. The strengths of using theory is that it constrains the parameters and measures that we look at to provide evidence that the theory has value. Limitation of theory is that it cannot be all encompassing. Theorists like that theories can have constraints and whether the limited constraints work and adds focus to the issue. Sources of fear appeal information: environmental issues. When that person talk, will the audience listen if it is a significant person like a celebrity.
