Kinesiology 1080A/B Study Guide - Final Guide: Interference Theory, Temporal Lobe, Long-Term Memory
27 Apr 2016
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Attention is taking possession of the mind includes focalization, concentration of consciousness (william james) Exogenous cues automatically draw you eye to the stimulus/ captures attention. It is the activation of neurons in the superior colliculus. Marketing cues: flashing banners do the same thing in real-life application: video reference 3: nerd change example of change blindness, video reference 4: first change detected while consecutive target is missed. Attentional blink stimulus identification stage (hard to identify because elements move in discrete because you are engaged in a task already and cannot distinguish the second stimulus) Processing resources limited processing resource, limited capacity and supply 2 tasks can only be performed if they do not exceed the resource capacity: neisser study looked if attention is mediated by subconscious or the unconscious. 15 of the words were given with a mild external stimulus (aversive stimulus meaning an unpleasant stimulus that changes behaviour) the list of words shown 4x and 6-months the participants came back.
