Kinesiology 2298A/B Study Guide - Midterm Guide: James Naismith, Bike Boom, Vertical Integration
18 Oct 2018
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A consumer"s ability to correctly identify a given product or services by viewing the logo -> brand recognition. Indicators of what you consider most important or desirable -> values. Formally communicated rules that govern behavior of group members -> explicit norms. The value of a given brand in the commercial marketplace derived from consumer perception of a sport organization"s product or service -> brand equity. Spalding produced a wide range of (manuals or rulebooks) to educate the masses about various sports and advertise his products. Spalding produced the first (basketball) for james naismith. Spalding established two distribution centers, one in new york and the other in. During the nineteenth century, the populations of the usa and canada boomed due to urbanization and immigration. Personal attributes or traits that enable a person to approach changing workplace situations with flexibility -> adaptability.
