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Department
Media, Information and Technoculture
Course
Media, Information and Technoculture 2100F/G
Professor
Jonathan Burston
Semester
Winter

Description
3/6/2012 3:08:00 PM MARCH 1 – How the media business influences society Is there a difference between the influence of corporate media and public media? “Outfoxed: Rupert Murdoch’s War on Journalism” (Movie) - Reaches an audience of 4.7B globally - Conservative agendas pushed by a private interest - Reporters and stations pressured to deliver certain views o Guidance delivered straight from the top executives o Limitations on investigative journalism o Often Pro-Republican - “It’s hard to separate news from commentary on Fox” - Interviews feature Republicans five times more often than Democrats - Focus on “wedge issues,” with less time on economic and political issues o Christian news o Same-sex marriage o Abortion - Common theme: fear The Fourth Estate - From early modern Europe, where the three estates of realm were o The Clergy o The Nobility o The Commons (“Commoners”) - All three Estates had a vested interest in assuring that the Monarch provided quality governance - Today, it is the media that plays the most important role in keeping governments, the corporate sector, civil sector honest Commercial Media Characteristics - Focus on drama: commercial news media tend to focus on dramatic stories, yielding better profit margins - The 24/7 news cycle lends itself to the cultivation of drama: lo
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