Media, Information and Technoculture 2000F/G Study Guide - Midterm Guide: Joshua Foer, Rubus, Greek Alphabet
15 Dec 2016
School
Department
Professor
Reading
Author
Key Ideas (Reading & lecture)
Some Psychodynamics
of Orality
ONG
Mnemonics
Memorization
-Epic poems/Bhopas
-Interlocutor
-Jongular
-Phonographic
-Memory Palace → Simenoid of Ceos (hall)
→Joshua Foer → Moon Walking w Einstein –
tired to get better at memorization
Interpreting Aboriginal
Cultures
FRIESEN
Time/space bias (nature/seasons)
Fragile Oral cultures
Force Literacy (white)
-Poems
Empire &
Communications
INNIS
Railway
Trade
Dependency
Time bias/space bias
-Internet
Networks
Literate Revolution in
Greece & Cultural
consequences
HAVELOCK
Concepts of time and space
->reflecting sig. of media to culture
-Greek Alphabet
-democracy
-Gutenberg
-1st instances of writing:
→accounting,
→pictographic, (rubus principle→phonetic
value).
→Cuneiform
→Phoenicia → logographic
The rise of public
reading
EINSTEIN
Hearing public vs Reading
Printing press → Martin Luther
-Monopoly of knowledge
-Extensive & intensive
-critical reading
-format changes
-Print: standardization, accumulation of
knowledge, destabilized knowledge, additive not
substitutive media
Cultural Approach to
Communities
CAREY
Transmission view
Ritual view
News as historic realiy → commodity markets
→ transmission: space bias – better markets
→ritual = time bias – future
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