Media, Information and Technoculture 2100F/G Final: MIT 2100 Key Terms
9 Feb 2017
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Document Summary
The relation between power (politics), wealth (economics) and means of communication. Deals with issues of control and ownership, corporate structure and working environments in media environments. In most traditional mainstream media, content is dictated by a few conglomerates which dominate the market. They have long standing histories, established ties with actors and other production staff and generate income from a variety of mediums (ticket sales, merchandising, theme parks etc. ) Ever since advertising"s potential was realized in television it has become an important mechanism for advertising and in television programming. Today, on both broadcast and cable television ads occupy around 14-15 minutes of each hour. Though involvement from advertisers has loosened from a broadcasting standpoint, in the past, programs were directly sponsored by corporate sponsors who could dictate every aspect of these programs to act as a way to effectively advertise their products.
