Media, Information and Technoculture 2100F/G Study Guide - Final Guide: Lyft, Internet Tax Freedom Act, Malware
19 Apr 2018
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Document Summary
Week 9: gig economy/work in platform capitalism (tuesday, march 13, 2018) Programmers, software engineers, systems admins, data analysts, cyber-security. Company goes above and beyond to figure out how to make for a more productive workforce. Hires people analysts to keep people into their work. When google opens new office space, collects data and analyzes it in order to improve every aspect of the work environment. Strive to make google a total institution (you check in and you never leave) i. e. free food, slides. Badge system at google applied to all workers, each have own limitations. Yellow badge workers mostly people of colour and specialize in the digitizing of information. Industrial vs. digital labour in terms of class. Google search algorithm based on user behavior. Workers, equipment, maintenance and training is outsourced. Capital owns the platform the software, the algorithm and the data analytics. In lean platforms workers are regarded as independent contractors rather than employees.
