Media, Information and Technoculture 2151A/B- Midterm Exam Guide - Comprehensive Notes for the exam ( 36 pages long!)
5 Oct 2017
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M e d i a , i n f o rm a t i o n a n d te c h n o c u l t u re 2 1 5 1 a / b. Conspicuous consumption: lavish spending only to display income. Conspicuous waste: show that you can afford to be wasteful. Invidious comparison: comparison that rates people in terms of relative worth; something used to base judgement is fashion: ex. Fetish: factitious (artificial) + facere (make: commodity and sexual (satc) Week eight marketing to mad men i. Great masculine renunciation: period in the 18th century where men rejected the colourful clothing of the previous century for a sober, masculine, uniform outfit to represent their seriousness and professionalism. Butterfly dandy: a figure of ridicule in the 19th c, a man wearing ornamental clothing, thus feminizing himself. The peacock revolution: from esquire"s statement, (cid:498)the peacock has replaced the penguin(cid:499), men of the 60s could now consume more conspicuously.
