Media, Information and Technoculture 2157A/B Midterm: 2157 Readings
Document Summary
Using data they analyze their current situation and calculate the positioning that is associated with the highest probability of success. To answer all these baseball questions, they are combined and blended into mathematical models. A model - nothing more than an abstract representation of some process. Takes what we know and uses it to predict responses in various situations. Tell us what to expect and guide our decisions. Judged by who we are not what we do. Baseball models: healthy, transparent and continuously updated with both the assumptions and the conclusions clear for all to see. If kids were to question assumptions that under lie it, can provide them. Free to create when start buying own food. These models powered by algorithms slam doors in the face of millions of people and offer no appeal.