Media, Information and Technoculture 2200F/G Study Guide - Midterm Guide: Roland Barthes, Jacques Derrida, Baseball Bat
4 Nov 2016
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Midterm exam review mit 2200: mapping media culture. Social and cultural default settings: the idea of common sense. Its always been that way a specific culture. Doing things because they have always been done that way. The sign: sign = signifier + signified, the basic unit of language, signifier: a form linked to an idea. A picture of a cat (photo representation) A vague image of a cat (clipart silhouette: signifier: an idea or concept linked to a signifier. What you think of: the sign is a union of the signifier and the signified, you cannot have one without the other, signs are the basis of any linguistic system. The relationship between the sign and the signified is not natural. Conventional and shared among a community of linguistic speakers: we attach different ideas or concepts to the same signifiers. A signifier can lead to a different signified: signifiers are distinct from their material manifestation.
