[Media, Information and Technoculture 2200F/G] - Final Exam Guide - Everything you need to know! (35 pages long)

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 2200F/G
• Professor: Sasha Torres

Document Summary

M e d i a , i n f o rm a t i o n a n d te c h n o c u l t u re 2 2 0 0 f / g. Text read was a collective of his ideas, written down by his students course in general. According to saussure, the basic unit of language is the sign . The sign consist of two parts sign = signifier + signified: signifier = a form linked to an idea. The word cat , a picture of a cat , or a clipart of a cat . All of these forms are linked to an idea or concept: signified = an idea or concept linked to a signifier. What we think when we hear the word cat (the mental image: the sign is the union of the signifier + the signified. Saussure believed that you could not have a signified without signifiers and vise versa.