Psychology 2070A/B Final: Social Psychology Final Exam Notes

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Conformity - a change in behaviour because of the real or imagined influence of other people: the tendency to conform can overcome survival instinct o. In western society, individualistic culture is emphasized - people want to be perceived as having their own mind. Thus, we believe that our behaviour is not influence by others despite it being. Some people conform because that what everyone is doing, because they are confused by the situation or because they did not want to be rejected or ridiculed by the group. Asking others what they think or observing what they do helps us define a situation. Information social influence - the influence of other people leads us to conform because we them as a source of information to guide our behaviour. Sheriff made the experiment a group event by introducing pairs and groups of 3 - there the group eventually reached the same or similar conclusion.