[Psychology 2660A/B] - Final Exam Guide - Ultimate 42 pages long Study Guide!

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People thought this could be good for businesses (advertisers) I/o psych took from psychology and applied sciences, today it is a major subdivision of psychology. I/o psych is a scientific investigation of the workplace and human behaviour in the workplace. I/o psych is about doing research that has an outcome you can do something with. There is a research group but usualy has good synergy between the 2. Fast growing which is why there needs to be i/o psychology because organizations are people. Competitive advantage if you manage the best people the right most effective way. For employees: it can make or break your work experience. Industrial psych more hr, how organizations find the right fit. Looking at how people differ and measuring that. From ^ came intelligence testing, etc, and that"s where industrial psych got its roots and it got a major push from wwi and wwii.