Psychology 2720A/B Study Guide - Midterm Guide: Ambivalence, Cognitive Dissonance, Striatum

• School: Western University
• Department: Psychology
• Course: Psychology 2720A/B
• Professor: Corey Issacs

Document Summary

Behaviourally based attitudes stems from people"s observations of how they behave towards an attitude object. Self-perception theory: under certain circumstances, people don"t know how they fell until they see how they behave attitude is based more on an observation of his/her own behaviour than on her condition. Explicit measures self-report surveys composed of direct questions about their opinions asking a whole slew of questions, a ective, cognitive and behavioural based questions to come up with a score for attitude. Likert scales: rate the extent to which you agree or disagree with statements regarding an attitude object agree and disagree with a neutral midpoint, always have an odd number of options! Implicit measures according to russel fazio (1995): attitude: an association in memory between a given object and a given summary evaluation of the object stronger the attitude = stronger the association.