Psychology 3442F/G Study Guide - Midterm Guide: Detection Theory, Subliminal Stimuli, Color Vision

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What is subliminal perception: describe james vicary"s drink coke and buy popcorn work. Later in life, what did he claim about his results: briefly describe the lipton ice experiment. Examples of each: what is the difference between these two (in terms of their neuronal bases, and also in terms of the ability to force yourself to re-detect the stimulus), describe pritchard"s study on visual adaptation. Why do we not normally notice this? (cid:131) what is the order of cells in the retina, from back of the eye to front? (cid:131) rods and cones. Which cell has faster photopigment recovery: photopigments & dark adaptation (cid:131) define dark adaptation (cid:131) explain why there is a blip in our sensitivity to light as we adapt to the dark, color vision. What quality is determined by the frequency of the wave? by the amplitude? (cid:131) what color of fire-trucks are most visible at night? (cid:131) briefly describe the young-helmholtz trichromatic theory.