Psychology 3723F/G- Final Exam Guide - Comprehensive Notes for the exam ( 49 pages long!)
29 Mar 2018
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What is an attitude: overall evaluation of object that is based on cognitive (thoughts), affective (feelings/emotions), and behavioral information, how much (attitude strength) we like/dislike (attitude valence) something (attitude object) How often does it make mistakes: test-retest reliability: score consistency across time. Summary: attitudes are overall evaluations of attitude objects that differ in valence and intensity, attitudes can be measured through variety of explicit and implicit measures, usefulness of explicit and implicit measures depends on context and processes of interest. University (ex: pride, respect, anger) and corrugator (frowning) muscles: cacioppo & petty (1979) during counter-attitudinal vs. pro-attitudinal message (cacioppo & petty, 1979) In line w/ existing attitudes more activity in zygomatic muscles: counter attitudinal message more activity in corrugator muscles, behavior, how do you act, self-report, ex: triandis" (1964) behavioral differential. Measures can assess: overall attitudes, each dimension separately, ambivalence. Ambivalence: predicts polarized responses toward attitude object.
