Sociology 2172A/B Study Guide - Final Guide: Swot Analysis, Greenwashing, Ad Council
28 Sep 2016
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Parent groups want to protect children from questionable media and advertisers. Advocacy groups want to protect a vulnerable group they believe cant protect itself. Educators are torn between accepting help from media corporations willing to fund educational programs and assuring parents that schools are protected turf. It is easy to blame advertising for all communication ills of the world and for children who are misbehaved and deviant. Ads geared towards adults focus on brand loyalty. Ads geared towards children focus on merchandizing tie-ins: happy meal based on a movie. 25% of children today get no exercise: examination of trying to figure out which came first. Children need protection from the bombardments of sponge bob square pants, Ronald mcdonald, and all the big purple dinosaurs. > children are vulnerable and don"t understand the heavy-hitting tactics that come at them day after day as advertisers try to convince them that they need certain products
