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Sociology Movie Notes.docx

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Sociology 2172A/B
Gale Cassidy

Killing Us Softly 4 12122012 103800 AM Jean Kilbourne talked about this for 40 years1979Killing Us Softly1987Still Killing Us Softly2000Killing Us Softly 3Advertising is an over 250 billion a year industry USAverage American is exposed to over 3000 ads per dayAverage American will spend 2 years of his or her life watching television commercialsAlmost every aspect of popular culture is about marketingReason we believe were not influencesadvertising is quick its cumulative and its subconsciousOnly 8 of an ads message is received by the conscious mindThe rest is worked and reworked deep within the recesses of the brainRance Crain Former Senior Editor Advertising AgeDifficult to be healthy in a toxic cultural environmentenvironment that surrounds us with unhealthy images and constantly sacrifices our health and our sense of wellbeing for the sake of profitAds sell values images concepts of love and sexuality success and of normalcyTo a great extent ads tell us who we are and who we should beWhat does advertising tell us about women o Tells us that whats most important is how we look o Surround us with the image of ideal female beauty o Ideal is based on absolute flawlessnessI wish I looked like Cindy CrawfordCindy Crawford1989Oprah Winfreys head was put on Anne Margarets body for a TV Guide cover o Neither woman gave permissionOne woman in an adFour or five women put together to look like one perfect womanKelly Clarkson slimmed down the photoshop wayThe Dove commercial called Evolution illustrates that the image is constructedit is not realWomen of colour are generally considered beautiful only if they approximate the white ideal
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