Sociology 2172A/B Final: Sociology Reading Notes- Final Exam
3 Dec 2017
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All that i desire to point out is the general principle that life imitates. Art far more than art imitates life. oscar wilde. Persuasive aspect of messages comes in two forms. 1. the advertiser chooses speci c attributes of each product or service for inclusion in the message. Often, such selected attributes are those that will be important or meaningful to consumers. 2. the message may indicate how consumers will think or feel once they have decided to purchase or use the product. Consumers make the decision about what to buy based on how the product will address their own needs and wants. Critics are increasingly concerned about the types of persuasive messages that slip in under the radar that is, those that consumers do not register as being traditional advertisements. Instead, persuasive messages can be presented in ways that have been described as.
