Sociology 2172A/B- Final Exam Guide - Comprehensive Notes for the exam ( 83 pages long!)

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Advertising at the edge of the apocalypse- film. Culture & advertising: advertising is the dominant storyteller of our current lives. In one sense, every ad tells us the happiness it gives us. If you leave it too long you will hit shore: kelly lawson- buy nothing day, approx. 80% of our sources used up by approx. I(cid:374)stru(cid:272)ti(cid:374)g us o(cid:374) (cid:449)hat"s i(cid:373)porta(cid:374)t, our (cid:448)alues & (cid:271)eliefs. Globalization of popular culture: basically, living in a global village, emergence of globalization, cold war period- polarization, countries isolated, firm borders around them, globalization- lead to integration. Idea that corporations are all around the world, increasing products and revenue: companies like coke, mcdonalds, nike. Glo(cid:271)alizi(cid:374)g the (cid:862)a(cid:373)eri(cid:272)a(cid:374) drea(cid:373)(cid:863: (cid:862)ad(cid:448)ertisi(cid:374)g is a pote(cid:374)t for(cid:272)e for (cid:272)ha(cid:374)ge sele(cid:272)ti(cid:448)ity rei(cid:374)for(cid:272)i(cid:374)g (cid:272)ertai(cid:374) (cid:448)alues, life-style. & role (cid:373)odels(cid:863) things are becoming available to people in less developed countries that they never used to be able to have: concept of advertising is to move stuff to people as much as possible.