Sociology 2172A/B Study Guide - Midterm Guide: Dreamworks Classics, Media Consumption, New Media
22 Dec 2019
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Internet offers massive potential audience reach for cheaply made and easily targeted viral ad"s: content, what drives the consumption of advertising, any communication form that has the potential to generate audience engagement. Illusion that one can live the good life by buying material goods: overindulgence = the norm. Negatives: resistance occurs after too much or poor advertising, resist dominant markets for simpler solution. Bombarding & intrusive: pervasive, goes unseen/unregistered by people. Avoiding them: nearly impossible, only places where there"s no ads: deep wilderness & middle of ocean. Avoidance is nearly impossible: makes all audiences, captive audiences. Economic benefit: promotes competition, can drive up quality in market. Economic contributions: advertising revenues can predict economic trends. Provides jobs: stimulates demand & provides employment, 30% belong to industries. Benefits consumers: accepted in captive spaces, smart exposure, convenient & helpful. Educates: quality, relevant technologies, make informed choices, enhance brand image.
