Women's Studies 2161A/B Study Guide - Final Guide: Popular Science, Tv Tropes, Hegemonic Masculinity

• School: Western University
• Department: Women's Studies
• Course: Women's Studies 2161A/B
• Professor: Nichole Edwards

Document Summary

Distribution of inequality based around capitalism expressed by economic difference identified by those who do not have access to the means of production. Political power you have to influence the public. Social networked connections and how you use them to your advantage. The rise of consumerism in the 21st century as a result of capitalism. Consumption as a significant marker of an individuals identity creating identity through consumption. Identities created through the selling of goods and services to produce an identity and lifestyle (ex. A life of constant and continual improvement through purchase power which fix into the notion of ideal femininity (better parent, house, labels, clothes, food) Neoliberal discourse suggests that ideals are universal and attainable for all false: presents a middle- class subject. Consumption notions deemed if a individual is valuable or not, if a women lacks value they are exploited and demonized (particularly in the media and reality tv)