[BU111] - Midterm Exam Guide - Ultimate 57 pages long Study Guide!
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BU111 Full Course Notes
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Supports strategy and makes the vision a reality. Encompasses the pest factors and porter"s five forces. This is need to guide the strategy by keeping focus on the desired future. Talks about how you will achieve the vision (present to future) Guides strategy by listing broad goals and acceptable approaches (keep us on track) Achieving financial performance achievement of positive cash flow. How are they profitable compared to their competitors. Y - impact efficiency and effectiveness of how the organization functions. Giving them want they want and meeting their future needs before the consumer knows what they need. Y - will go to the competitor or will start their business. C - afp meeting customer"s needs revenue. Not meeting customer"s needs marketing costs which means revenue. Building good products that last and please customers. C - afp reflected in the revenue and expense. C - mcn don"t hit customer"s expectations they won"t buy from you.
