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Lecture #1 This is the first note ever taken in class. For those of you who are interested in taking this course, he gets his exam questions, especially on the first midterm directly from his lecture notes

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Wilfrid Laurier University
Jim Mc Cutcheon

First Lab Preparation - For first lab read “What is a case” in the lab manual - Read the Joe McBrine Case - Be prepared to discuss the case using the format outlined in the “What is a Case” reading” - Good idea to jot down some of your thoughts down on paper to facilitate discussion. Posting of Powerpoint Slides - Always posts his slides immediately after my last lecture of the day (after 5:30pm on the day of class) - Forces you to take good lecture notes in class as opposed to just simply looking over the slides. - No need to recopy slides. Everything on slide will be given. - Expands on bullets and have to take notes on his elaborated notes - Detailed notes > bulleted points - All examination questions will be based on things that we have discussed in lectures or problem sessions in labs. - Lecture Note summaries are provided at the beginning of every class, copy them down in order to be prepared for exams. AIESEC Laurier Wednesday, Thursday, and Monday at 7pm BU 111 Notes What is Business? - The sum total of all activities involved in the creation and distribution of goods and services for private profit. Primary Activities - Creation referred to as production in the past, but now referred to as operations. - Distribution - getting the product into the hands of the consumers. - Distribution – get it to the end user through marketing and other activities. Secondary Activities - Ancillary (Secondary) Activities – activities that help facilitate the performance of the primary activities. - Accounting – gather and summarize info of business so others can make business decisions (Secondary) - Finance – generating the necessary funds needed to operate the business (Secondary) - Human resources – recruiting, hiring training, incentive packages (Secondary) - Info Tech (Secondary) - Legal Department (Secondary) How is a business different than a government oriented Endeavour? The profit motive businesses thrive upon. The Business 111 Course Model (the BBA Program Model) What is a Model? - A simplification of reality - A representation of reality* instructors definition What are the Characteristics of a “Good” Model? - Helps to simplify our understanding of what would otherwise be a very complex phenomenon. - Structures or “frames” our thinking regarding a complex topic. - Provides a meaningful framework for analyzing and studying a very complex phenomenon. - It helps to show how the various aspects of reality (parts of the model) interact with or impact upon one another. - Ex. Balloon filled with water. When you punch it how does it affect the rest of the balloon? *****The Business 111/121 Course Model (refer to powerpoint lecture 1)***** Critical Success Factors (In
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