BU111 Study Guide - Fall 2018, Comprehensive Midterm Notes - Viral Marketing, Pest Analysis, Outsourcing
BU111
MIDTERM EXAM
STUDY GUIDE
Fall 2018
- Powerpoint lessons are posted on laurierbiz.com
- Her office is LH4046
- Office hours are Friday 9:30-10:30
- Business environment → Business strategy
- Understanding the business environment
- Environment big determinant of survival and profitability
- Systematically examine the environment and plan good strategies
- BUT environment is complex and messy
- Use models and insights to organize analysis and its
implications
- Personal and organizational success!
Course objectives:
- Overview of external business environment
- Theory + practice
- Develop analytical and research skills
- Develop communication and team work skills
- Expand business vocabulary
- Learn expectations of professional environment
How are we getting there?
- Lectures
- Learn content
- Bring slides
- Required Labs
- Practice, participate 10%
- Register Tuesday 8:00 am
- Assignments
- Avoiding Plagiarism 2%
- Case 22%
- New Venture 22%
- Exams
- Midterm 20%
- Final 24%
Rules of the road:
- Labs
- Can’t miss >1; Lose 1% if you do
- Complete work in advance
- Assignments
find more resources at oneclass.com
find more resources at oneclass.com
- Penalties if late; penalties for late/low quality peer evaluations
- Exams
- Must pass one to pass course
- Cumulative final if midterm missed
Lectures* - Seating Arrangements:
- Students take notes on paper on the right side of the room
- Students take notes on laptop on the right side of the room
Bonus marks - Earn the bump
- S.I. Sessions - 0.25 bonus for each one to max of 1.5 marks
- Extra Pearson quizzes - up to 1 mark
- Attendance at LAZICC Education Day* - 0.50
- Library research seminar* - 0.50
*limited space so sign up early
What to do before next class:
1. Today: Print course outline and write all dates in calendar
2. Tomorrow: register for a lab (starting at 8 a.m.)
3. Complete Student Survey by Friday 4 p.m. @ www.laurierbiz.com/survey
Lab Registration Details:
- Where? www.laurierbiz.com
- When? Tuesday, September 12th from 8:00 a.m.
Rules:
1. BBA students: LAB MUST FIT INTO YOUR SCHEDULE IN WINTER AS WELL
2. “B” Lab for BBA students
find more resources at oneclass.com
find more resources at oneclass.com
19
BU111 Full Course Notes
Verified Note
19 documents
Document Summary
Environment big determinant of survival and profitability. Systematically examine the environment and plan good strategies. Use models and insights to organize analysis and its implications. Can"t miss >1; lose 1% if you do. Penalties if late; penalties for late/low quality peer evaluations. Students take notes on paper on the right side of the room. Students take notes on laptop on the right side of the room. Sessions - 0. 25 bonus for each one to max of 1. 5 marks. Extra pearson quizzes - up to 1 mark. Attendance at lazicc education day* - 0. 50. What to do before next class: today: print course outline and write all dates in calendar, tomorrow: register for a lab (starting at 8 a. m. , complete student survey by friday 4 p. m. @ www. laurierbiz. com/survey. Rules: bba students: lab must fit into your schedule in winter as well, b lab for bba students.
