BU111 Midterm: Midterm #1 Notes
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BU111 Full Course Notes
Verified Note
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Document Summary
All success factors are connected and if you do not meet all of them, it will be affected in the other factors. Customers will be happy and recommend to their friends and that word of mouth will generate more sales which will increase financial performance. Committed employees are willing to work harder and if they care, they will want to innovate because innovations happen by employees. An innovative culture will motivate employees to think deeper and that depth will foster commitment. A design of a product is only as good as the final product. Therefore, the quality of a product will determine the dca because a good product allows its features that are marketed to hold true. Building distinct competitive advantage + customer needs. Dca means there"s a special value customers are willing to pay for and that will meet the customer"s needs.
