BU121 Study Guide - Midterm Guide: Business Model Canvas, Teen Vogue, Market Segmentation
Document Summary
For short answer questions: focus on being able to answer what? (explaining concepts thoroughly), why? (why did you learn it, what is it related to, why is it important) and. For problems: focus on process the steps to doing the questions vs. just practicing doing the questions, so you can do any problem. How a company intends to make money / the logic by which it sustains itself financially. Shows how the organization, creates, delivers and captures value. Needs for flow and connection between them. 9 components: key activities, key partners, key resources, cost structure, revenue model, customer relationships, customer segments, value proposition, channels. Why it is important to understand your business model (lab manual why business. Model affects strategy/ways of operating: blueprint describing how an organization operates , has implications on business strategies. Represent a better way than the existing alternatives writing a new story .
