BU398 Study Guide - Final Guide: Toronto Star, Costco, Mantra
Document Summary
8. 1 exhibit 1: porter"s competitive strategy 11. 8. 2 exhibit 2: uniqlo"s environmental uncertainty 11. 8. 3 exhibit 3: uniqlo"s new global strategy big, splashy stores 12. Uniqlo is a successful japanese clothing retailer that is currently planning on entering the canadian market. With plans to open up two stores in toronto by 2016, uniqlo faces the challenge of adapting to the canadian market in order to achieve the same success they"ve experienced worldwide. After analyzing uniqlo"s internal structure it is evident that uniqlo is pursuing an unfocused differentiation strategy. By focusing on the fabrics of their clothes rather than fashion trends, uniqlo has managed to create a distinct competitive advantage. Their line of basic men and women"s apparel comes in limited styles targeted to a mass market, which allows them to focus resources on the development of innovative material technologies which is characteristic of. From uniqlo"s external environment we can determine it is one of high-moderate uncertainty.
