PS275 Study Guide - Entertainment Software Rating Board, Homicide
Document Summary
Fennisa,das and fransen (2011) examined vivid content in print advertising examined the effects of vivid ad content in 2 types of appeal in print ads as a function of individual differences in vividness of visual imagery for informational ads for a functional product, vivid ad content strongly affected individuals high in reported vividness of visual imagery vivid content didn"t affect individuals low in vvi transformational ads for an experiential product, vivid content increased individual differences in vividness of visual imagery probably because vivid transformational ads tend to elicit strong visual images for everyone brand attitude regardless of. 8 categories of risk factors: an early age onset of antisocial behavior temperamental and personal characteristics that conducive to criminal behavior antisocial attitudes, values, beliefs association with pro criminal peers and isolation from noncriminal associates negative parenting and family experiences low levels of school poor use of leisure time.
