ADMS 3450 Study Guide - Final Guide: Canadian Tire, Total Order, Sales Process Engineering
13 Apr 2016
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They ofer fashionable, stylish, industry speciic and specialty apparel to markeing companies, agencies, and service uniform companies. Examples of apparel are golf shirts, t-shirts, ski-jackets and so on. Their apparel is used as uniform in some industries such as best buy polo blue polo shirts. But they are not uniform providers because they do not ofer any uniform programs or any typical uniforms either. Their products can oten be seen in forms of concert t-shirts, corporate events and golf tournaments. Promoional product industry is worth billion in canada alone and near 30% of that is covered by apparel, making promoional apparel a million market in canada. Alphabroder has 3000 acive customers, and most of them have further b2b customers of their own. They play a supply chain role in other b2b companies as they supply specialty apparel to companies like cintas who further sells to its business customers. Alphabroder grossed million in sales last year.
