COMN 1000 Midterm: COMN1000 - Exam Study Guide 1

• School: York University
• Department: Communication Studies
• Course: COMN 1000
• Professor: David Skinner

Document Summary

Online notes: agenda setting (glossberg) : the process by which priorities are established; associated. Related to the concept of freedom of information, it refers to the principle that information collected by governments belongs to the. Crown and citizens must appeal to governments for access to this information; this is the operating principle in canada. Commodity is an object produced in order to be sold for a profit. Media work in relation to advertising: the media produce an audience for their own media products then deliver the audience to another media producer, an advertiser. Media outlets dependent on ad revenue must increase their audience share or reduce ad rates. New media outlets typically focus on narrow target markets that may be unresponsive to traditional mass market campaigns. Advertisers and their agencies are then pressured to create unique ads for each outlet.