COMN 1000 Study Guide - Midterm Guide: Content Analysis, World View, Vladimir Propp

199 views10 pages

Document Summary

The process by which priorities are established; refers to elite actors or media owners and managers using their influence to shape society"s priorities. Information collected by governments belongs to the crown and citizens must appeal to governments for access this information. In the us, freedom of information" is the more appropriate term because information collected by governments belongs to the people see freedom of information (mass comm. ) An advertisement in the form of editorial content. The main product produced by media that earn their primary revenues from advertisers. Calculate the total de-duplicated audience of a combination of websites, publishers or networks, to arrive at a figure that represents the unique audience covered by those multiple properties (digital. org) Portion of the group of people who might receive an advertising message, or who are of interest to the advertiser, and who actually do receive the message.