COMN 2200 Study Guide - Final Guide: Marshall Mcluhan, Influence Of Mass Media, Keith Davey

• School: York University
• Department: Communication Studies
• Course: COMN 2200
• Professor: Wade Rowland

Document Summary

Concentration of ownership, fragmentation of audience: media chaos in a free market place the truth will emerge automatically. Most capitalist market, if they"re left on their own the markets tend to evolve to monopoly"s or oligopoly"s. Multi-tasking personnel today in canada 4 major corporations own/control the vast majority of canadian media cross-platforming: Horizontal integration vertical integration: owns both the production side and distribution channels. 4 major trends in the worldwide media: 4) deregulation if an independent media is critical to democracy, media are in the hands of very small number of very large wealthy in uential entities that have no interest in the public interest. Massey commission: 1965, act passed that exempted 2 magazines (time and readers digest) costed nothing to produce a canadian magazine. 1969: davey committee on mass media complaints that corporate ownership puts interest ahead of public. Intertextuality, media & identity: what we want and what we out to.