[COMN 2200] - Final Exam Guide - Comprehensive Notes for the exam (31 pages long!)

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Purpose: to bring together a framework of different aspects in a eld. Way of testing ideas in a model. Good theories are useful in interpreting new observations/material. Do this by giving the new material a context. Meaning of facts and data depends on the surrounding. Critical moral realism: believes that there can be such thing as a moral fact. How can you say something is plain wrong and have some assurance that you"re correct. Aboriginal cultures in na were described as oral cultures. 730 bc - phonetic alphabet revolutionary because of its expressibility letters dont represent anything they represent sounds. Doesn"t try to incapsulate ideas, or things in graphic form the way hieroglyphics do it was so simple that you no longer needed an expert to read pen. Mcluhan named tribal encyclopedia: combination of poems; all you need to know in order to operate in early greek culture that was passed on orally.