COMN 1000 Study Guide - Midterm Guide: Market Segmentation, Payne Fund Studies, Focus Group

• School: York University
• Department: Communication Studies
• Course: COMN 1000
• Professor: David Skinner

Document Summary

Agenda-setting function idea that the media work selectively to draw the public"s attention to particular events and circumstances. Newsmen are constrained by their shared values as to what news is. Each organization has constraints as to what news is. Each organization is operating in a large environment where suppliers are common. Many different media outlets are owned by the same company. Related to concept of freedom of info. Information collected by government belongs to the crown and citizens must appeal to governments for access. Usa: freedom of information because government info belongs to the people. Typically offered to clients for placing a conventional advertisement/present descriptive material on contribution of company to larger economy. Commodity = object produced in order to be sold for profit. Media produce an audience for their own media products then deliver that audience to another media producer, namely an advertiser. Ads only work when their audience become consumers.