COMN 1000 Study Guide - Final Guide: False Statement, Harold Lasswell, Communication Theory
9 Dec 2014
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Agenda setting the process by which priorities are established (refers to media owners and managers using their influence to shape society"s priorities. Access to information freedom of information information collected by government belongs to the crown and citizens must appeal to the government to access it in canada. Advertorials - a newspaper or magazine advertisement giving information about a product in the style of an editorial or objective journalistic article. Audience commodity goods sold in the marketplace valued primarily for earnings they can generate through market exchange. A measurement of a small group of people that can be sold to advertisers as representing the audience for a particular piece of programming. The audience commodity is the main product produced by media that earn their primary revenues from advertisers. Refers to the total number of different people or households exposed, at least once, to a medium during a given period.
