COMN 2700 Study Guide - Midterm Guide: Media Studies, Social Inequality

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Media: the media, the medium, the message. Media worlds: the media whos, the who benefits questions, world made of glass. Media: as stories, as spectacle, as pedagogy. Defined as: personalities and lifestyles, of individuals and groups that are either accepted or taboo in a society based on their similarity to or difference from the dominant ideologies in any given time & space. The paradigm includes: stories and myth, rituals and routines, symbols, power structures, organizational structures, control systems or institutions. Includes both visible (art, ritual, food, language) and nonvisible (beliefs, values, ethics) aspects. Media studies: the study of: media technologies, media texts their content, production, circulation, and consumption, the media institutions in which they are produced, the (cid:373)edia"s role i(cid:374) so(cid:272)iety. Textual analysis: the text itself (cid:862)the (cid:373)essage(cid:863) Also noting the possibility of a 4th prong: the medium itself and a 5th prong: the platform.

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