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ECON 2350 (NOT)

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Department
Economics
Course
ECON 2350
Professor
Rebecca Jubis
Semester
Spring

Description
Unit2FunctionsofaBusinessChapter8MarketingPages226265Assignment5ReadingforUnderstandingTopicAdvertisingPages2552621Thefourstandardrulesforcreatinggoodadvertisingareattractattentiongaininterestbuilddesireandgetaction1AttractAttention2GainInterestRulesforCreatingGoodAdvertising3BuildDesire4GetAction2RulesforCreatingGoodAdvertisingaAttractAttentionForprintadvertisementsagoodheadlineworksItshouldbeaheadlinethatmentionsthebrandSpriteObeyYourThirstforexampleAgoodprintheadlineisrarelymorethansevenwordseasiertorememberandalwaysleadsthereaderintotherestoftheadTheSpriteadforexampleshouldtalkaboutthirstBroadcastadsattractattentioninvariouswayssoundunusuallyvisualsanattractivepersonafamouscelebrityorahilariousmomentbGainInterestPrintadsshouldbesimpleandeasytoreadAvoidcomplexormixedtypefacesKeepthemessageclearandtothepointBroadcastadstooshouldgettothemainmessagerightawayNewadvertisersshouldnottrytodo
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