KINE 3645 Study Guide - Final Guide: Health Promotion, Psychographic, Risk Perception

• School: York University
• Department: Kinesiology & Health Science
• Course: KINE 3645
• Professor: Rebecca Bassett- Gunter

Document Summary

Competing against high-volume advertisers like soft drink and tobacco industries means creating quality messages that effectively influence thoughts and attitudes of an audience: customizing messages seems to maximize strength and influence. Message targeting customizes messages to shared characteristics of population subgroups, like lifestyle factors (ex: recent college graduates in emerging careers); message tailoring fits messages to individual characteristics, like personality factors (ex: coping styles) If you want to target a population, need to know the barriers that could prevent them. Initial costs of this method is too expensive (doing research to determine attitudes, needs, and behaviours, but also developing different materials for each group) Message tailoring and matched messages: fit message to meet personal characteristics may be more effective. After spinal cord injury (sci), those people are at higher risk for inactivity related diseases, and leisure time physical activity (ltpa) has been shown to de(cid:272)rease risk, yet 5(cid:1004)% of the(cid:373) do(cid:374)"t do it.