KINE 3645 Study Guide - Final Guide: Health Belief Model, Wear Sunscreen, Health Literacy
28 Nov 2016
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Twice an hour rule: 2x/hour go for a walk to get moving. Definitions: reactive vs proactive healthcare: getting help when you need it vs getting checkups regularly to prevent any illness, acute vs chronic illness: short term, recent vs long term, lasts a while. Increases employee morale, complements corporate value, attracts/retains employees, long term value-on-investment (keeping people at work: less absenteeism and presenteeism, saves money, more productivity, more return-on- investment. Examples of initiatives: yoga, pilates, health coaching. Health ads (cid:448)ersus : multi-billion dollar companies are bombarding media (ex: mcdonalds and other fast food) Health communication strategies: generic personalized (name) targeted (group with shared traits) tailored (cid:894)i(cid:374)di(cid:448)idual"s i(cid:374)for(cid:373)atio(cid:374)(cid:895) interpersonal communication (detailed about person) Does message targeting work: study wanted to see if culturally matched messages would be more effective than multicultural messages at getting women to get a mammography multicultural was actually more effective.
