NATS 1700 Study Guide - Midterm Guide: Narrowcasting, Ethnocentrism, Problem Solving
30 Nov 2015
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Ignored customers that were urban lower class farmers. Sent messages using morse code that was no longer contained by geography. Us navy adopted radio for ship to shore communications. Gained knowledge and experience through wwi wireless systems. Problems (ampli cation of telephone lines with enhanced capabilities) Convergence in communication systems (no technology has an essence) Week 8 - information technology and society (global village) United people irrespective of time, distance, place and culture. (marshall mcluhan) We live in a more isolated, narcissistic, and ethnocentric society because the technology makes us gaze at our navels (look inwards than outwards) Information obtained through icts as opposed to traditional broadcast sources, geared towards a homogenous audience which shares the same point of view. Associate with those similar to ourselves, internet lead to a diversi cation of perspectives. Issues of obtaining information is motivated by personality type. People who have a greater social currency bene t from actives like social networking.
