PSYC 2230 : Motivation Lec 3.docx
18 Jun 2014
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Document Summary
Thus, reproduction is the fundamental motive and sexual motivation is the means to achieve that end (p24): robert woodworth introduced the drive concept, proposing that motivated behaviour is the result of needs that press for satisfaction leading to a reduction in the drive, the satisfaction of need, the return to homeostasis, and reduced motivation, clark hull introduced the experimental analysis of learning and motivational relationships, and similar to thorndike, the role of drive reduction and reinforcement in learning and motivation, development and modification of habits, w. kohler and edward tolman challenged the s r analysis and put forward a more cognitive interpretation of motivation with emphasis on the active processing of information, gestalt means complete, or balanced, attributions and expectancy, purposive and goal oriented nature of behaviour were introduced into a cognitive behavioural psychology (p19 20, two metaphors seem to have influenced concepts and research in motivation:
