SOCI 2030 Study Guide - Final Guide: Herbert Blumer, Multivariate Analysis, Covariance

• School: York University
• Department: Sociology
• Course: SOCI 2030
• Professor: Fred Diamond

Document Summary

Defined- technique for gathering and analyzing the content of text- content includes words, meanings, pictures, symbols, ideas, themes or any message that can be communicated. Validity is described as the degree to which a research study measures what it intends to measure. There are two main types of validity, internal and external. Internal validity refers to the validity of the measurement and test itself, whereas external validity refers to the ability to generalise the findings to the target population. Both are very important in analysing the appropriateness, meaningfulness and usefulness of a research study. However, here i will focus on the validity of the measurement technique (i. e. internal validity). Another way of looking at this is as maximizing the inherent repeatability or consistency in an experiment. For maintaining reliability internally, a researcher will use as many repeat sample groups as possible, to reduce the chance of an abnormal sample group skewing the results.